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October 2005
ISHIN HOTELS GROUP ANNOUNCES NEW ADDITION TO SUCCESSFUL b BRAND


"A new face in the heart of Tokyo" is how Ishin Hotels Group are describing the arrival of their successful "b" brand to Tokyo`s Akasaka district.

Scheduled to open on November 21st, the b akasaka is a boutique hotel specifically designed to cater for both the business and leisure markets.

Previously operating as the Shanpia Hotel Akasaka, Ishin Hotels Group recognized the potential of the centrally located site and have totally refurbished and remodeled the building specificallyl to meet the requirements of their "b" brand properties and today`s discerning traveler.

The b akasaka General Manager, Takashi Ito, said the building size, central location and the surrounding Akasaka precinct, with its mix of business, entertainment and history, made the property a perfect fit to join the other b hotels within the Ishin Hotels Group`s boutique b portfolio. Other b hotels in Tokyo include the b roppongi and the b sangenjaya.

"The main goal for the b akasaka is to provide a relaxing and comfortable experience for our guests. We endeavor to make them feel as if they`re at home, even in the middle of Tokyo, whilst they experience the b`s unique brand concept of Comfortable "b"ed, good "b"reakfast, and "b"alance in their lives," Mr. Ito said.

"We haven`t just renovated an existing property-the original hotel was closed, pretty much stripped back to basics and then redesigned and reworked from the ground up to create a totally fresh new accommodation experience", he said.

W Design International, designer Ms. Asao Nakayama, who also recently designed the b roppongi and the KOTORAN SPA in Kyoto for Ishin Hotels Group, enjoyed the unique challenge that working on the b akasaka presented. She worked on the interiors with the design team drawing on aircraft first class cabins and cruise ship interiors for inspiration.

"We really needed to be clever with our usage of space and whilst we have come up with a very compact, sleek and modern space for guests, the rooms are still very welcoming and comfortable with natural light and beautiful timber playing an important factor in the overall ambience", Ms. Nakayam said.
The successful result is evident with all 156 guest rooms featuring cutting-edge design, modern furnishings and clean lines as well as the latest in-room technology. Particular attention was taken during the design process to the guest bathrooms with space saving, glass walled shower towers incorporated into every room which was realized with the innovative partnership with Huppe, a Netherland company, and Toto of Japan. Whilst very functional, no compromise was made with guests` comfort.

The attention to detail and care extends to the b akasaka`s public spaces with both an Italian restaurant and a Day Spa (due for completion in early 2006) reflecting the clean modern design approach utilized in the guest rooms. The mini Day Spa will feature 14 treatment rooms and should prove extremely popular with both leisure and business guests alike. A peaceful sanctuary for guests seeking to rejuvenate, revive and refresh after a hectic day of business or touring in Tokyo. 12 out of the 14 treatment rooms are actual guest rooms where in-room treatments can be enjoyed.

The new b akasaka is easily accessible from the Akasaka TBS and will additionally benefit from urban renewal projects scheduled to commence in 2008.

the b akasaka

Guest rooms

Compact design but relaxing and
comfortable space

Bathroom

Compact but stylish design

Front desk

Front desk with a sophisticated and

relaxed atmosphere


Inquires about the b akasaka

the b akasaka ( Ms. Masaka)
7-6-13 Akasaka Minato-ku, Tokyo 107-0052
Tel: 03-3586-0811 (Main phone number) Fax: 03-3589-0575

Inquires about Ishin Hotels Group

Ishin Hotels Group (ATTN: Ms. Aso, Ms. Masaka)
Kamiyacho Central Place 10F, 4-3-13, Toranomon, Minato-ku, Tokyo 105-0001
Tel: 03-5733-7733 (Main phone number) Fax: 03-5733-7734

the b akasaka

Location: 7-6-13 Akasaka Minato-ku, Tokyo 107-0052
Tel: 03-3586-0811 Fax: 03-3589-0575
Ownership and management: Ishin Hotels Group
URL: http://www.ishinhotels.com

<アクセス>
5-minute walk from Tokyo Metro Chiyoda-Line: Akasaka Station No. 7 Exit
15-minute walk from Tokyo Metro Ginza-Line/Marunouchi-Line: Akasakamitsuke Station

<Guest Rooms>
Total number of guest rooms: 156 rooms (60 Single rooms, 12 Double rooms, 84 Twin rooms)
Check-in time: 3:00pm
Check-out time: 11:00am

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Group Sites: ISHIN HOTELS GROUPISHIN HOTELS GROUP twitterthe b hotelsHotel the b facebook page
Hilton Narita | International Garden Hotel Narita | the b roppongi | the b akasaka | the b akasaka-mitsuke
the b sangenjaya | the b ochanomizu | the b ikebukuro | the b hachioji | the b nagoya | Kyoto Royal Hotel & Spa
the b kobe | the b hakata | Sunmarina Hotel