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February 23, 2006
gHotel Lions Plaza Nagoyah
Re-branded as gthe bf Nagoyah


Ishin Hotels Group (President and CEO: Michael Nigitsch/ Toranomon, Minato-ku, Tokyo Japan) will finish by the end of February a full renovation of the guest rooms, front desk, lobby, and exterior of gHotel Lions Plaza Nagoyah (219 guest rooms) located in the city of Nagoya, Aichi prefecture. The hotel will be re-named as gthe b Nagoyah on March 1, 2006.

gHotel Lions Plaza Nagoyah is located in the center of Sakae,,Nagoya city. Because of its accessibility, it is mainly used by business guests since its opening back in 1981. After the opening of Chubu International Airport and hosting the Aichi World Expo, businesses and commerce in Nagoya have greatly improved and many business people and tourists, who visit Nagoya, have selected to stay at this hotel.

As part of Ishin Hotels Groupfs original brand hotel, gthe bh, the former Hotel Lions Plaza Nagoya will become a totally new hotel. gthe b Nagoya.h Under the brand concept, gComfortable bed, good breakfast and balance in your life,h this hotel is targeted to provide a relaxing space and excellent service while staying in the middle of an active city. Ishin Hotels Group has launched gthe bh brand at four hotels already; in Akasaka, Sangenjaya,,and Otsu since the opening of the first gbh in Roppongi back in December 2004. While business hotels mainly target men; b brand hotels aim to become a hotel that is user-friendly to women as well.

Including the latest acquisition of the gHachioji Plaza Hotel,h the group currently owns 16 hotels and plan to acquire and operate more hotels in Japan.

Information on this news release

Ishin Hotels Group (ATTN: Aso/Masaka)
Kamiyacho Central Place 10F, 4-3-13, Toranomon, Minato-ku, Tokyo, Japan
TEL:03-5733-7733 Fax:5733-7734

the b nagoya

Address: 4-15-23 Sakae, Nagoya, Aichi 460-0008
TEL: 052-241-1500 FAX: 052-264-1732
http://www.ishinhotels.com/

Opening Day: May 11, 1981

Building outline: Land area/2,079.20m²
Building area/786.79m²
Floor area/7962.05m²
Stories/ 14 stories above ground

Hotel facilities: Guest rooms/ 219
Restaurants/Tenant stores

Other: Tenant stores, meeting facilities, and parking space

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Hilton Narita | International Garden Hotel Narita | the b roppongi | the b akasaka | the b sangenjaya
the b ochanomizu | the b ikebukuro | the b hachioji | Hotel Sunroute Akasaka | the b nagoya | Kyoto Royal Hotel & Spa
the b kobe | the b hakata | Sunmarina Hotel